Re: WWE
WWE simply won't turn Cena heel while he's making millions for the company. In any other era he would have turned years ago, his situation is just like "Rocky Maivia" and HBK's first WWE title run. White meat babyfaces get turned against very quickly and it's only the Cena merchandise machine that keeps him face.
I see Punk turning full face soon enough but he'll be a tweener for a while first.
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